您的当前位置:首页 > 行业动态 > Spotify and Pandora to test voice 正文
时间:2024-09-22 01:18:04 来源:网络整理 编辑:行业动态
We've all been there: You hear an ad while streaming music on Spotify or Pandora and it's just too m
We've all been there: You hear an ad while streaming music on Spotify or Pandora and it's just too much effort to look up the product later.
Well, both music streaming services are looking into ways to change that with interactive voice ads.
SEE ALSO:Spotify now has 100 million paid subscribers worldwideSpotify announced on Thursday that it would do limited tests of voice-activated ads in the United States. Right now it's just advertising its own products, like original podcasts and branded playlists. The ads give users a moment to say "Play now" if they want to hear what is being advertised. If not, the ad will keep going like usual.
The company initially hinted at the move in an earnings call this week, according to TechCrunch. So far it's just happening with a limited amount of free users in the U.S., and they can opt out in the app's settings menu.
This is just a month after Pandora announced it would try its own voice-activated ads — these would allow users to get more information about an advertised product — sometime in 2019.
This is what it might look like when you talk to one of Spotify or Pandora's new ads.Credit: Getty Images/Westend61While this idea may seem a bit dystopian, it was probably inevitable after people started letting voice-controlled virtual assistants into their homes. There have been recent concerns about Google Assistant's relationship with companies that advertise on Google, for example.
Advertisers might like it because it gives them firmer metrics to work with, including how many people actually interacted with their ads.
Of course, both Spotify and Pandora offer paid subscriptions that remove ads entirely, so this is easy to avoid if you're able to pony up the cash. Spotify just announced it has 100 million paid subscribers worldwide, so plenty of people will never get the chance to talk to ads.
21 Unexpected Wonders in Colorado’s Vibrant Cities and Small Towns2024-09-22 01:11
US, allies clash with Russia, China over North Korea tests2024-09-22 01:04
What is Parler? Everything you need to know about the conservative social network.2024-09-22 01:01
Pretend you have the worst job with Facebook's content moderation quiz2024-09-22 00:40
10 Big Misconceptions About Computer Hardware2024-09-22 00:01
Keep up with climate justice by following these five organizations2024-09-21 23:47
Elon Musk sued by SEC over tweets about taking Tesla private2024-09-21 23:28
Brett Kavanaugh drinking age, choirboy claims dubious.2024-09-21 23:11
Who is the Dark Wizard in 'The Lord of the Rings: The Rings of Power' Season 2?2024-09-21 23:00
[ANALYSIS] North Korean leader's daughter makes second public appearance2024-09-21 22:40
[Online Predators] Deepfake pornography haunts S. Korea2024-09-22 00:56
Artists on Twitter are drawing their favorite shipping dynamics for this new meme2024-09-22 00:51
Chase bank tried to be relatable on Twitter and got absolutely dunked on2024-09-22 00:43
Gyeonggi gov. begins presidential race in earnest as pressure grows2024-09-22 00:22
Against All Odds: How Netflix Made It2024-09-22 00:16
Marvel Studios president has an extremely hilarious reaction to reporter's question2024-09-22 00:04
Suspicionless searches of electronics at the border ruled unconstitutional2024-09-21 23:48
'Legend of Korra' is a sophisticated series for ambivalent times2024-09-21 23:22
Trump trials: Jack Smith is reportedly reconsidering his strategy.2024-09-21 22:49
各奖1亿元!为“广东省十大乡村振兴示范带”打call→2024-09-21 22:34