Uggs seems to have decided that the best way to sell its boots and slippers to men is to also convince them to spend some time lazing around the house not caring about their appearance.

And who better to rep such an attitude than The Dude?

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Jeff Bridges stars as himself in a new ad campaign from the footwear brand with help from the New England Patriots' Tom Brady and Julian Edelman.

Each spot celebrates the joys of doing nothing with serene scenes of two of the three celebrities relaxing around the house (Edelman's hyperactivity apparently can't square with such a lifestyle).

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In one, Bridges serenades Brady, who's passed out with a copy of GQmagazine splayed across his chest.

Another has Bridges goofily dancing around on his rug in a possible homage to his Big Lebowskicharacter.

In a third, he sits propped up in an armchair as a team of drones waits on his every need.

The final spot features a restless Edelman trying to entertain himself as his quarterback lounges on the couch with a tablet.

The campaign is the work of San Francisco ad agency Camp+King, who apparently got the idea from a Facebook post on Brady's profile in which the star's Uggs-clad feet are propped up on the couch on a rare Sunday off.