It's Google's big day and it'll drag Apple through the mud if it wants to.

At Tuesday's Made by Google event, the company unveiled the Pixel, Google's first smartphone. They made sure to tout a notable feature: Unlike the iPhone 7, it has a headphone jack.

SEE ALSO:Google Pixel phones come with unlimited Google Photos storage

Naturally, Pixel's first spot features a pretty obvious Apple jab:

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But the shots didn't stop there.

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Senior Vice President of Hardware Rick Osterloh on Pixel's camera: "And there's no unsightly camera bump."

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Google's Brian Rakowski on Pixel storage: "You can say goodbye to those painful 'Storage Full' pop-ups."

Credit: google

Even the comically simple names given to Pixel's color options felt like a response to more complicated color names, a trend Apple spearheaded when it declared its pink iPhone "Rose Gold."

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This is grade-school level pettiness at its finest.