Burger King just got back at IHOP in the pettiest way possible.

Sadly, IHOb doesn't stand for International House of bancakes. The breakfast chain announced that it had changed its name as a marketing gimmick after adding new burgers to the menu -- a move that annoyed a few other fast food empires and the internet at large.

SEE ALSO:Wendy's burned IHOb so hard with this pancake diss

In response, the Wendy's Twitter account burned IHOP so hard its burgers will probably be inedible for a while, and Waffle House subtweeted the name change with a passive aggressive quote from Bruce Lee. But Burger King was silent on social media.

Until Monday afternoon, when Burger King changed its Facebook profile photo to a logo that said "Pancake King."

The brand even changed its cover photo to one of pancakes.

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And changed its Twitter name to the same.

Tweet may have been deleted

Burger King, of course, already offers pancakes on its breakfast menu.

And although Burger King -- sorry, Pancake King -- hasn't made a public statement or post about it since changing its photos and social media names, its Twitter account responded to @isitaok with this Taylor Swift reference.

Tweet may have been deleted

Steak-umm took a similar route, changing its name to Cake-umm because food brands are all pivoting now, apparently.

Tweet may have been deleted

Even though this is all an elaborate marketing tactic, you have to admit that watching the brands' petty drama unfold on Twitter has been a good time. Any distraction in the current climate is apparently a good one -- even from fast food brands.

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